Long Horizon Growth
100% equity. With this much time, volatility is your friend, not your enemy — no bonds needed.
- VTI70%
- VXUS30%
- Conservative · 4%
- Moderate · 7%
- Aggressive · 10%
A self-directed brokerage built around teaching, and gaining confidence towards financial independence. Our interface is designed with plain-English explanations and intuitive easy to use navigation — so the only thing standing between you and the market is financing your future.
We do business the way business was meant to be.
Investments in the screener comes with summaries: details about the company, what sector it sits in. No jargon walls.
Filter by industry, dividend yield, share price, or theme. Star what catches your eye, build a wishlist, and let the price tell you when to act — on your timeline, not anyone else's.
Place purchases easily — we autopopulate fields for you so when you do buy, you buy at the current price and the purchase expires after business hours — so you know exactly what you're doing. And when you are ready to configure your purchases, you can.
Basic and Pro start with a free 7-day trial, and your first 1:1 trade-education consultation is included. Get the platform and a real conversation about your goals before you decide to pay.
See membership tiers →Roughly half of American adults don't invest — and most of those who do only do so through an employer retirement plan. The data, the tools, and the knowledge to do it well are all here in one place. The only thing missing is your decision.
Outside 401(k)s and IRAs, the majority of US adults have no stock or fund exposure. The gap widens by age, income, and education.
% with no investments outside retirement accounts
Sources: FINRA Foundation National Financial Capability Study (2024), Federal Reserve data.
Three steps from "I don't know where to start" to your first position
That's the alignment: your decision, your gain. We make money when you stay — not when you trade.
We're a small business based in the Heartland, and we exist for the people — the ones who were told investing wasn't for them, that it was too complicated, that they should leave it to someone more "qualified."
We value our customers and the conversations we have with them. Every email, every consultation, every question — that's the work. There's no anonymous call center and no upsell script. You're not a number, but we do love numbers!
We believe empowering people through education — in a space that has always been kept off-limits — gives them the keys to their own opportunities. That's why the platform teaches as you use it, and why your first 1:1 consultation is on us. The market doesn't belong to anyone in particular. We just want to make sure you can walk through the door.
Start with a free week. Stay if it's working.
First week free — then $5/mo
For active learners building a real strategy.
First week free — then $15/mo
Advanced tools for serious portfolios.
Both tiers start with a free 7-day trial — cancel before day 8 and you won't be charged. Your first 1:1 trade-education consultation is included. All accounts include 2FA, SIPC coverage on brokerage assets via Alpaca Securities LLC, and no advisor fees on self-directed accounts.
No. The whole platform is built for someone making their first decision. Every screener row, order type, and sector comes with a plain-English explanation — so the knowledge builds while you browse.
Start by wishlisting. Pick a few tickers that catch your eye, read what they actually do, watch how they move. There's no pressure to place an order until you understand what you're buying — and the app keeps teaching you the whole time.
Investments are SIPC-protected up to $500K through our brokerage partner. Market risk on the investments themselves is real — we'll teach you about it as you go, so you can make decisions with eyes open.
Anyone who's curious. First-time investors, people who've tried other platforms and felt lost, and anyone who wants to understand what they own — not just hope the algorithm gets it right.
Takes about 2 minutes. No commitment until you decide to place an order.
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Track your future in real-time
Standard taxable account — flexible access and no contribution limits, but capital gains and dividends are taxed annually.
Funds land in your main portfolio via Alpaca's ACH rails. Sandbox mode: real Alpaca transfer, no real money. ACH limit is one transfer per day per account.
Heads-up: you're viewing , but external deposits always land in Main first. Use ⇄ Transfer from Main afterward to move cash into this portfolio.
Sandbox connection live. Instant funding maps to ACH server-side, so it shares the same one-per-day limit. Failed transfers are recorded with the Alpaca error in the deposit row.
Buy/sell only at the price you set or better. Won't execute if the market doesn't reach it. Use when: you have a target price and don't mind waiting.
Buy/sell immediately at the best available price. Fast but you can't control the exact fill price. Use when: you want in/out now and the bid-ask spread is tight.
Sits idle until the market hits your stop price, then converts into a market order. Used as a stop-loss to cap downside if a stock drops. Use when: protecting against a fall — e.g. "sell if NVDA hits $120".
Like Stop, but on trigger it places a limit order instead of a market order. Guarantees price but not execution — if the market gaps past your limit, the order may not fill. Use when: you want stop-loss protection but refuse to sell below a specific price.
A stop that follows the market up (or down for a sell-stop). You set a trail amount or percent, and the stop price auto-adjusts as the stock moves favorably — locking in gains without you watching the chart. Use when: a position is profitable and you want to ride further gains while protecting most of what you've made.
Defaults to Limit — the safest single choice. Switch only when you have a specific reason.
Cash leaves your main portfolio back to your linked bank. ACH takes 1–3 business days at Alpaca; sandbox processes it instantly.
Available:
Rules current as of 2026; consult a tax professional for your specific situation.
100% equity. With this much time, volatility is your friend, not your enemy — no bonds needed.
Still growth-dominated; a modest bond sleeve starts smoothing the ride.
More bonds as the use-date approaches and you can't afford a deep drop right before withdrawal.
All equity. Time absorbs volatility; let the tax-free compounding run.
Still growth-tilted; start blending bonds so the ride smooths as college nears.
Heavy on bonds — the use-date is firm; you can't afford a deep drop right before tuition is due.
Educational only — not licensed financial advice. Weights are starting points; adjust to fit your budget and timeline. For advice specific to your situation, consult a licensed advisor.
Looking for traditional bond mutual funds (Vanguard VBTLX, Dodge & Cox DODIX, PIMCO PIMIX)? See the Mutual Funds tab — they're listed there for research, not currently tradable via Alpaca.
⚠ Not currently tradable via Alpaca. Mutual fund orders settle directly with the fund company (T+1, end-of-day NAV) — a workflow Alpaca's Broker API doesn't yet support. The 30 funds below are listed for research, comparison, and future-broker portability — if you migrate to Schwab, Fidelity, or Vanguard later these symbols carry over.
Every ETF charges an annual expense ratio, but it's invisible. You don't get a bill, and Alpaca doesn't deduct anything visible from your account. The fund manager (BlackRock, Vanguard, Schwab, etc.) skims it directly off the fund's assets every day, so the ETF's price already reflects the fee. You just see slightly lower returns over time.
Rough cost on $1,000 invested for one year:
| Fee | Cost / year on $1,000 |
|---|---|
| 0.03% (VOO, IVV, BND) | $0.30 |
| 0.09% (SPY, SCHD) | $0.90 |
| 0.20% (QQQ) | $2.00 |
| 0.35% (JEPI, JEPQ) | $3.50 |
| 0.75% (ARKK, thematic) | $7.50 |
| 1.50% (GBTC) | $15.00 |
A quick orientation to what each tab means and how to pick your first position with confidence.
An ETF bundles many stocks into one ticker — buy SPY and you own a sliver of the 500 biggest US companies. A stock is a single company. ETFs are the standard starting point for first-time investors because one purchase gets you instant diversification.
Review these starter portfolios — the goal is to start strategically. You don't have to be loaded, you just have to learn.
View Starter Portfolio →
Make a wishlist of the assets you wish to purchase later, and when dividends are deposited into your account they will be used to make your purchases.
Use the filter tabs to review the different types of investments you can purchase.
Once you've found a position you understand, use the order form to set your quantity and submit the trade. Start small — every purchase teaches you something the next one won't have to.
The hard part is doing nothing. Let dividends compound, ignore daily price noise, and revisit your holdings on your own schedule — not the market's.
No candidates currently under $20 with a dividend payout. Prices and dividends update on each visit.
No candidates match.
My Portfolios
Move cash from Main Account ( available) into .
Group your stock holdings — e.g. Retirement, Travel Fund, Long-term Growth.
Starts from your current portfolio value () and projects compounded returns across three scenarios. Dividend yield ( annualized) is added on top of each price-appreciation assumption — assumes reinvestment.
Visual analytics that shows your portfolio composition.
Assets that yield dividends/income.
How your capital is distributed across price tiers.
Total shares held:
Distribute these shares across your portfolios. The sum should match the total above.
Required before you can deposit funds. Your information is submitted to Alpaca, our regulated brokerage partner; we never store it ourselves.
A few quick questions so we can tailor your experience. There are no wrong answers — this just helps us point you at what matters to you. Takes about 30 seconds.
Sandbox accounts typically approve within ~15 seconds. Refresh or try a deposit to advance the status.
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Tax-advantaged retirement accounts. Choose Roth for tax-free growth, or Traditional for tax-deferred contributions you can deduct today.
A Roth IRA lets you grow money tax-free. You contribute post-tax dollars (no upfront deduction), but qualified withdrawals in retirement — including all gains — are tax-free. The 2026 contribution limit is $7,000 ($8,000 if you're 50+).
A Traditional IRA lets you defer taxes on what you save. Contributions may be deductible the year you make them, your investments grow tax-deferred, and you pay ordinary income tax when you withdraw in retirement. The 2026 contribution limit is $7,000 ($8,000 if you're 50+) — shared across all your IRAs, including any Roth.
We'll reuse your brokerage identity for most of the application. IRA accounts require a few extra details — please fill these in, then review and accept the agreements.
Required by Alpaca for every account application. We don't store it — it's forwarded to Alpaca and cleared from this form on submit.
Cash, brokerage holdings, money-market funds — assets convertible to cash in a few days. Excludes home equity, retirement accounts, and illiquid investments.
Application received.
We've forwarded your application to Alpaca for review. You'll get a confirmation email shortly, and another email the moment the account is approved (typically a few business days).
Custodial and education-savings accounts you can open on behalf of a child.
A custodial brokerage account that holds cash, stocks, bonds, and mutual funds in a minor's name with you as custodian. Earnings are taxed under the kiddie-tax rules — the first ~$1,300 of unearned income is tax-free, the next ~$1,300 at the child's rate, anything above at the parent's rate. The account becomes the child's outright at the state's age of majority (usually 18 or 21).
The modern, broader version of UGMA — same custodial structure, but it can hold basically any asset (securities, real estate, intellectual property). Available in every state except South Carolina (which still uses UGMA). Same kiddie-tax treatment as UGMA. Assets transfer to the child at the state's age of majority, often 21 and as late as 25 in some states.
A state-sponsored account with tax-deferred growth and tax-free withdrawals for qualified education expenses (tuition, room & board, books, computers, even up to $10K/yr of K–12 tuition). Many states also offer a deduction on contributions. Post-SECURE 2.0, unused 529 funds can be rolled to a Roth IRA up to a $35K lifetime limit.
To open the custodial account, review and accept the following agreements. Click each link to open the PDF.
Application received.
Custodial accounts aren't live yet — we'll email you as soon as the feature is available so you can finish the rest of the application.
A quick reference for the accounts available here — taxable brokerage, retirement (IRAs), and kids' custodial / education-savings options.
Disclaimer: The information on this page is provided for educational purposes only and is not personalized investment, tax, or legal advice. For tailored guidance, consult a licensed financial advisor, tax professional, or attorney.
Yearly changes: Contribution limits, income phase-outs, capital-gains brackets, and other thresholds shown here reflect the 2026 tax year and are subject to annual IRS adjustments. Always verify current figures before making contribution, withdrawal, or planning decisions.
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Stocks you've starred from the screener, plus any you've added manually. Saved to your account — follows you across devices.
Drag rows to reorder priority — top of the list is bought first, bottom last.
Orders that didn't fill — limits that lapsed, cancels, rejections. Re-star the ticker or place a fresh order to try again.