Chain links connecting learning and investing
Broke 2 Brokerage

Invest on your
own terms — with
the knowledge to do it well,
so your future is well to do.

A self-directed brokerage built around teaching, and gaining confidence towards financial independence. Our interface is designed with plain-English explanations and intuitive easy to use navigation — so the only thing standing between you and the market is financing your future.

We do business the way business was meant to be.

No advisor fees on self directed accounts · Education built-in · SIPC-insured investments · Transparent billing and agreements
Connecting curiosity to confidence
Chain links connecting learning and investing
01

Learn what you're buying

Investments in the screener comes with summaries: details about the company, what sector it sits in. No jargon walls.

02

Choose with intention

Filter by industry, dividend yield, share price, or theme. Star what catches your eye, build a wishlist, and let the price tell you when to act — on your timeline, not anyone else's.

03

Invest with confidence

Place purchases easily — we autopopulate fields for you so when you do buy, you buy at the current price and the purchase expires after business hours — so you know exactly what you're doing. And when you are ready to configure your purchases, you can.

04

Try it on us

Basic and Pro start with a free 7-day trial, and your first 1:1 trade-education consultation is included. Get the platform and a real conversation about your goals before you decide to pay.

See membership tiers →

Investing is too important to outsource.

Roughly half of American adults don't invest — and most of those who do only do so through an employer retirement plan. The data, the tools, and the knowledge to do it well are all here in one place. The only thing missing is your decision.

48%
of U.S. adults don't hold investment assets at all (Janus Henderson, 2024)
1%
typical financial advisor (AUM) fee — roughly 20–30% of your returns over 30 years (industry standard)
$0
commission on stock + ETF trades — what self-directed investing actually costs today
$122K
what $100/month becomes after 30 years at 7%. $36K invested. $86K from compounding. This is where your money works for you, not you working for your money.

Most Americans don't invest outside of retirement.

Outside 401(k)s and IRAs, the majority of US adults have no stock or fund exposure. The gap widens by age, income, and education.

All US adults
66%
Adults under 35
79%
Persons of color
71%
Households earning <$40K
75%

% with no investments outside retirement accounts

College graduates are roughly 2× as likely to invest as those without a degree.

Sources: FINRA Foundation National Financial Capability Study (2024), Federal Reserve data.

How it works

Three steps from "I don't know where to start" to your first position

01
Browse stocks & ETFs and other investments with built-in explanations of what each one is
02
Wishlist what interests you; learn while you wait for the right price
03
Place the order yourself — confident, informed, in control

That's the alignment: your decision, your gain. We make money when you stay — not when you trade.

Why us?

A small Midwest business with one job: lift the people who've been left behind.

We're a small business based in the Heartland, and we exist for the people — the ones who were told investing wasn't for them, that it was too complicated, that they should leave it to someone more "qualified."

We value our customers and the conversations we have with them. Every email, every consultation, every question — that's the work. There's no anonymous call center and no upsell script. You're not a number, but we do love numbers!

We believe empowering people through education — in a space that has always been kept off-limits — gives them the keys to their own opportunities. That's why the platform teaches as you use it, and why your first 1:1 consultation is on us. The market doesn't belong to anyone in particular. We just want to make sure you can walk through the door.

Midwest small business Education-first Real human support No advisor fees on self-directed accounts

Membership tiers

Start with a free week. Stay if it's working.

★ First week free ★ First trade-education consultation on us
Pro
$15/month

First week free — then $15/mo

Advanced tools for serious portfolios.

  • Everything in Basic
  • First 1:1 trade-education consultation included
  • Custom price & dividend alerts
  • Tax-lot tracking + harvesting suggestions
  • Advanced analytics & benchmark comparisons
  • Options trading (when available)
  • Curated educational investment cheat sheets
  • Priority email & phone support

Both tiers start with a free 7-day trial — cancel before day 8 and you won't be charged. Your first 1:1 trade-education consultation is included. All accounts include 2FA, SIPC coverage on brokerage assets via Alpaca Securities LLC, and no advisor fees on self-directed accounts.

About the trade-education consultation: We are not licensed financial advisors — we are avid educators. Our consultations cover how the platform works, how to evaluate what you're buying, and how to think about your own investing process. If you need specialized advice specific to your financial situation, please consult a licensed financial advisor.

Common questions

Do I need to know how to invest already?

No. The whole platform is built for someone making their first decision. Every screener row, order type, and sector comes with a plain-English explanation — so the knowledge builds while you browse.

What if I'm not sure what to buy?

Start by wishlisting. Pick a few tickers that catch your eye, read what they actually do, watch how they move. There's no pressure to place an order until you understand what you're buying — and the app keeps teaching you the whole time.

Are my investments insured?

Investments are SIPC-protected up to $500K through our brokerage partner. Market risk on the investments themselves is real — we'll teach you about it as you go, so you can make decisions with eyes open.

Who's this for?

Anyone who's curious. First-time investors, people who've tried other platforms and felt lost, and anyone who wants to understand what they own — not just hope the algorithm gets it right.

Make your first investment with confidence.

Takes about 2 minutes. No commitment until you decide to place an order.

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Can't scan? Enter the secret manually

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Enter the 6-digit code from your authenticator app. Enter one of your single-use recovery codes.

Track your future in real-time

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Brokerage Paper

Standard taxable account — flexible access and no contribution limits, but capital gains and dividends are taxed annually.

Theme
1.00
1.00
1.00

Portfolio
Total Amount Deposited
Cash
Investments Value
Day P&L
Account Status PDT flagged
Make a Purchase Fill out the form to place an order.
bid · ask

…or set Trail price below. Use one, not both.

Company Information
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Years public
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Exchange
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News & Communications
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UTMA — Kids' general fund
  • Account in the child's name; parents control it until they hit the age of majority (18–21, state-dependent).
  • After-tax money input.
  • Once the child takes over, they can spend it on anything.
  • First ~$1,350 — completely tax-free.
  • Next ~$1,350 — taxed often 10%, or even 0% on qualified dividends and long-term gains.
  • Above ~$2,700 — taxed at the parent's marginal rate.
  • Income taxes apply when withdrawn.
529 — College fund
  • Tax-advantaged education account. Parent stays owner; child is beneficiary.
  • After-tax in (many states offer a state deduction on contributions).
  • Growth + qualified withdrawals (tuition, room, board, books) are 100% tax-free.
  • Non-qualified withdrawals: 10% penalty on earnings + income tax.
  • FAFSA tax benefits.
  • Up to $35K of unused balance can roll to the child's Roth IRA.

Rules current as of 2026; consult a tax professional for your specific situation.

Kids' general fund (UTMA) Flexible custodial savings — kid takes control at 18–21 and can use it for anything.
Age 0 – 5 · ~13–18 yrs runway

Long Horizon Growth

100% equity. With this much time, volatility is your friend, not your enemy — no bonds needed.

  • VTI70%

    Expense Yield
  • VXUS30%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 4%
  • Moderate · 7%
  • Aggressive · 10%
~15 years of compounding · dividends reinvested · rates illustrate how the market performs, past returns ≠ future
Age 5 – 10 · ~8–13 yrs runway

Balanced Growth

Still growth-dominated; a modest bond sleeve starts smoothing the ride.

  • VTI60%

    Expense Yield
  • VXUS25%

    Expense Yield
  • BND15%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 4%
  • Moderate · 7%
  • Aggressive · 10%
~10 years of compounding · dividends reinvested · rates illustrate how the market performs, past returns ≠ future
Age 10 – 18 · ~0–8 yrs runway

Pre-College Stabilizer

More bonds as the use-date approaches and you can't afford a deep drop right before withdrawal.

  • VTI50%

    Expense Yield
  • VXUS20%

    Expense Yield
  • BND30%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 4%
  • Moderate · 7%
  • Aggressive · 10%
~4 years of compounding · dividends reinvested · rates illustrate how the market performs, past returns ≠ future
College fund (529) Tax-advantaged education savings — tax-free growth + withdrawals for tuition, room, board, books.
Age 0 – 5 · ~13–18 yrs to college

Long Horizon Growth

All equity. Time absorbs volatility; let the tax-free compounding run.

  • VTI70%

    Expense Yield
  • VXUS30%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 4%
  • Moderate · 7%
  • Aggressive · 10%
~15 yrs of compounding · dividends reinvested · in a 529, every dollar of gain is tax-free if used for qualified education expenses.
Age 5 – 10 · ~8–13 yrs to college

Balanced Growth

Still growth-tilted; start blending bonds so the ride smooths as college nears.

  • VTI55%

    Expense Yield
  • VXUS25%

    Expense Yield
  • BND20%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 4%
  • Moderate · 7%
  • Aggressive · 10%
~10 yrs of compounding · dividends reinvested · all growth tax-free if used for qualified education expenses.
Age 10 – 18 · ~0–8 yrs to college

Pre-College Glide

Heavy on bonds — the use-date is firm; you can't afford a deep drop right before tuition is due.

  • VTI40%

    Expense Yield
  • VXUS15%

    Expense Yield
  • BND45%

    Expense Yield
If you deposit $1,000 today, by age 18 it could grow to:
  • Conservative · 3%
  • Moderate · 5%
  • Aggressive · 7%
Bond-heavy mix → lower expected returns; trading growth for capital protection right before the bill arrives.

Educational only — not licensed financial advice. Weights are starting points; adjust to fit your budget and timeline. For advice specific to your situation, consult a licensed advisor.

Investment Screener Browse stocks, ETFs, and bonds / click a row to fill the Symbol field. Prices are live. Loading live prices… shown
What's a stock? One share = one tiny ownership stake in a company. Prices move every second as buyers and sellers haggle over what the business is worth. Some companies — the Magnificent 7 (Apple, Microsoft, Nvidia, etc.), dividend aristocrats, mature blue chips — return cash to shareholders regularly as dividends. Others reinvest every dollar into growth and pay nothing. Stocks are the loudest, most volatile slice of a portfolio: higher long-run returns historically, deeper drawdowns along the way. Use the tabs below to browse by theme — Mag 7, dividend payers, low-price names, crypto pairs, or hand-roll your own filter.
Risk profile High
Reward profile High
What's a bond? A loan you make to a government, municipality, or company. They pay you regular interest (the coupon) and return your principal when the bond matures. Bonds historically swing less than stocks — they're the calmer, income-producing core of a long-term portfolio. Alpaca's Broker API doesn't yet support trading individual Treasury or corporate bonds, so we surface two exchange-traded alternatives:
  • Bond ETFs — pre-made baskets of hundreds of bonds, low expense ratios, intraday liquidity. Tradable today (TLT, BND, AGG, HYG, etc.).
  • Bond CEFs — closed-end bond funds that trade on exchange like a stock, often use leverage to boost yield (PIMCO PDI, DoubleLine DSL, etc.). Higher yields, but higher volatility too. Tradable today.

Looking for traditional bond mutual funds (Vanguard VBTLX, Dodge & Cox DODIX, PIMCO PIMIX)? See the Mutual Funds tab — they're listed there for research, not currently tradable via Alpaca.

Risk profile Low
Reward profile Low
What's a mutual fund? An open-end fund where investors buy and sell shares directly with the fund company at the day's closing NAV (net asset value). Mutual funds are professionally managed, hold hundreds of underlying securities, and come in every flavor — broad index, sector, balanced, bond. They predate ETFs by half a century and remain the dominant vehicle inside most 401(k)s and IRAs.

⚠ Not currently tradable via Alpaca. Mutual fund orders settle directly with the fund company (T+1, end-of-day NAV) — a workflow Alpaca's Broker API doesn't yet support. The 30 funds below are listed for research, comparison, and future-broker portability — if you migrate to Schwab, Fidelity, or Vanguard later these symbols carry over.

Risk profile Medium
Reward profile Medium
What's an ETF? An Exchange-Traded Fund is a pre-made basket of stocks (or bonds, commodities, or crypto) that trades on the stock market just like a single share. Buying one share of SPY, for example, gives you exposure to all 500 companies in the S&P 500 — instant diversification without buying each one yourself. ETFs are professionally managed, charge a small annual fee (the expense ratio), and many pay out dividends/distributions. Use the tabs below to browse by theme — broad index, sector, dividend income, bonds, international, commodities, crypto, or thematic strategies.
Will I be charged a yearly fee?

Every ETF charges an annual expense ratio, but it's invisible. You don't get a bill, and Alpaca doesn't deduct anything visible from your account. The fund manager (BlackRock, Vanguard, Schwab, etc.) skims it directly off the fund's assets every day, so the ETF's price already reflects the fee. You just see slightly lower returns over time.

Rough cost on $1,000 invested for one year:

FeeCost / year on $1,000
0.03% (VOO, IVV, BND)$0.30
0.09% (SPY, SCHD)$0.90
0.20% (QQQ)$2.00
0.35% (JEPI, JEPQ)$3.50
0.75% (ARKK, thematic)$7.50
1.50% (GBTC)$15.00
Risk profile Medium
Reward profile Medium
outperforming / underperforming comparable peers up to the last 4 yrs.

New to the markets? Start here.

A quick orientation to what each tab means and how to pick your first position with confidence.

01
Build a Portfolio
Stocks or ETFs?
Both
If a stock is an easter egg then an ETF is an easter basket. You want a solid mix of both.

An ETF bundles many stocks into one ticker — buy SPY and you own a sliver of the 500 biggest US companies. A stock is a single company. ETFs are the standard starting point for first-time investors because one purchase gets you instant diversification.

02
Review a test portfolio

Review these starter portfolios — the goal is to start strategically. You don't have to be loaded, you just have to learn.

Starter portfolio dashboard preview View Starter Portfolio →
03
Make a Wish List!

Make a wishlist of the assets you wish to purchase later, and when dividends are deposited into your account they will be used to make your purchases.

04
Use Filters to narrow the field

Use the filter tabs to review the different types of investments you can purchase.

05
Make a purchase

Once you've found a position you understand, use the order form to set your quantity and submit the trade. Start small — every purchase teaches you something the next one won't have to.

06
Hold and reinvest

The hard part is doing nothing. Let dividends compound, ignore daily price noise, and revisit your holdings on your own schedule — not the market's.

Rule of thumb for your first deposit: one broad index ETF (Index tab) + one dividend ETF (Dividend tab) covers ~80% of what most starter portfolios hold.

No candidates match.

Holdings

My Portfolios

Portfolio:
Portfolio
Total Deposited
lifetime cash in
Available Balance
available to invest
Total Spent
cost basis of open positions
Portfolio Value
Total Profit & Loss
Day's Change
Position/Assets
Yearly Dividend Income
Yearly Dividend Payout
received in last 12 months

10-Year Growth Projection

Starts from your current portfolio value () and projects compounded returns across three scenarios. Dividend yield ( annualized) is added on top of each price-appreciation assumption — assumes reinvestment.

Filter by Stock Percentage

Visual analytics that shows your portfolio composition.

Industries

Filter by Dividend Income

Assets that yield dividends/income.

Dividend industries

Allocation by Share Price

How your capital is distributed across price tiers.

Price tiers

Securities

No open positions yet.
Activity

Recent orders

No orders yet.
No orders in .
Symbol Portfolio Side Book Qty Type Limit Status Submitted
Portfolio Performance Equity over the past month.
No history yet — fund the account or place a trade to start the curve.
Loading performance…
Recurring Investments Set-and-forget orders on a cadence. Backed by your linked Alpaca account.

No recurring buys yet. Add one above to start dollar-cost-averaging on a schedule.
Account Activity Fills, deposits, dividends, fees. Newest first.
No activity yet. Place an order or make a deposit to see events here.
Loading activity…

Brokerage account setup

Required before you can deposit funds. Your information is submitted to Alpaca, our regulated brokerage partner; we never store it ourselves.

Security

Two-factor authentication is required on every sign-in.

Authenticator app (TOTP)
Enabled Not enrolled

IRA

Tax-advantaged retirement accounts. Choose Roth for tax-free growth, or Traditional for tax-deferred contributions you can deduct today.

Open a free Roth IRA

A Roth IRA lets you grow money tax-free. You contribute post-tax dollars (no upfront deduction), but qualified withdrawals in retirement — including all gains — are tax-free. The 2026 contribution limit is $7,000 ($8,000 if you're 50+).

Eligibility

  • You need earned income (wages or self-employment) at least equal to what you contribute — investment income doesn't count.
  • For 2026, you must earn under $168,000 single / $252,000 married filing jointly to contribute the full amount directly. Above those, contributions phase out and then stop.

Withdrawals

  • Your contributions can come out anytime, tax-free and penalty-free — they're already post-tax.
  • Earnings withdrawn before age 59½ (or before the account is 5 years old) are taxed as income and hit with a 10% penalty. Exceptions: up to $10K toward a first home, qualified higher-education costs, disability, or certain medical expenses.
  • Earnings withdrawn after age 59½ and once the account has been open ≥5 years are completely tax-free — the main payoff of a Roth.
  • No required minimum distributions during your lifetime, so the account can keep growing tax-free as long as you don't need it.

Open a free Traditional IRA

A Traditional IRA lets you defer taxes on what you save. Contributions may be deductible the year you make them, your investments grow tax-deferred, and you pay ordinary income tax when you withdraw in retirement. The 2026 contribution limit is $7,000 ($8,000 if you're 50+) — shared across all your IRAs, including any Roth.

Eligibility

  • You need earned income (wages or self-employment) at least equal to what you contribute — investment income doesn't count.
  • Anyone with earned income can contribute regardless of income level. The deduction, though, phases out if you (or your spouse) have a workplace retirement plan — full deduction stops above roughly $87,000 single / $143,000 married filing jointly in 2026. Above that, contributions are still allowed but non-deductible.

Withdrawals

  • Withdrawals before age 59½ are taxed as ordinary income and hit with a 10% early-withdrawal penalty. Exceptions to the penalty: up to $10K toward a first home, qualified higher-education costs, certain medical expenses, disability, or substantially equal periodic payments.
  • Withdrawals at age 59½ or later are taxed as ordinary income (no penalty) — since you got the tax break up front, the IRS taxes you on the way out.
  • Required minimum distributions (RMDs) start at age 73. You must take a yearly distribution from the account each year, even if you don't need the cash, and failing to do so triggers a steep excise tax.
  • Non-deductible contributions create cost basis in the account — only the gains on those dollars are taxed at withdrawal, not the contributions themselves (you'll track this on IRS Form 8606).

Kids

Custodial and education-savings accounts you can open on behalf of a child.

UGMA — Uniform Gifts to Minors Act

A custodial brokerage account that holds cash, stocks, bonds, and mutual funds in a minor's name with you as custodian. Earnings are taxed under the kiddie-tax rules — the first ~$1,300 of unearned income is tax-free, the next ~$1,300 at the child's rate, anything above at the parent's rate. The account becomes the child's outright at the state's age of majority (usually 18 or 21).

UTMA — Uniform Transfers to Minors Act

The modern, broader version of UGMA — same custodial structure, but it can hold basically any asset (securities, real estate, intellectual property). Available in every state except South Carolina (which still uses UGMA). Same kiddie-tax treatment as UGMA. Assets transfer to the child at the state's age of majority, often 21 and as late as 25 in some states.

529 — Education Savings Plan

A state-sponsored account with tax-deferred growth and tax-free withdrawals for qualified education expenses (tuition, room & board, books, computers, even up to $10K/yr of K–12 tuition). Many states also offer a deduction on contributions. Post-SECURE 2.0, unused 529 funds can be rolled to a Roth IRA up to a $35K lifetime limit.

About account types

A quick reference for the accounts available here — taxable brokerage, retirement (IRAs), and kids' custodial / education-savings options.

Adults

Kids

Disclaimer: The information on this page is provided for educational purposes only and is not personalized investment, tax, or legal advice. For tailored guidance, consult a licensed financial advisor, tax professional, or attorney.

Yearly changes: Contribution limits, income phase-outs, capital-gains brackets, and other thresholds shown here reflect the 2026 tax year and are subject to annual IRS adjustments. Always verify current figures before making contribution, withdrawal, or planning decisions.

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